Bayer lança campanha publicitária no dia 11

Da Redação

    bayer                        

O Grupo Bayer lança, no próximo dia 11, uma campanha publicitária inédita para a Bayer HealthCare. Considerada a “”divisão do futuro””, a BHC se dedica aos cuidados com a saúde e comemora três anos de sucesso no mercado nacional.

“”Na Hora H, conte conosco”” é o slogan da campanha, que pretende remeter o público à confiança, eficácia e segurança dos produtos fabricados pelo laboratório. A estratégia é chamar a atenção para o fato de que, na hora que o consumidor necessita, a Bayer tem uma alternativa eficaz para tratar os mais diferentes problemas de saúde.

“”O mote da campanha é abrangente, mas certeiro. A idéia é levar o público a uma associação direta dos produtos da Bayer. Afinal, quem não deseja, na hora H, contar com um medicamento eficaz para resolver os problemas de saúde que impactam em sua qualidade de vida?””, diz o presidente da Bayer HealthCare no Brasil, Sérgio Oliveira.

As peças publicitárias poderão ser visualizadas em outdoors, backlights, táxis, esteiras de aeroportos e luminosos nos pontos de ônibus. A campanha está nas cidades de São Paulo, Rio de Janeiro, Ribeirão Preto, Salvador, Fortaleza, Brasília, Curitiba e Porto Alegre.

 



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