Redes associadas a Febrafar obtêm crescimento acima do mercado

febrafar
Dados da Close-Up mostraram redes associadas da Febrafar apresentavam aumento de 22,75% de faturamento no último ano

Publicado 14/06/2016

Quando as grandes redes de farmácias começaram a abrir as portas no Brasil, muitos acreditavam que este seria o início do fim das pequenas lojas, mas não foi bem assim que aconteceu. Uma das alternativas encontradas foi a reunião de várias redes de farmácias no formato de associativismo, um modelo que se mostrou bastante eficiente.

Em agosto de 2015, dados da Close-Up mostraram que o crescimento do mercado de varejo farmacêutico nos últimos 12 meses era de 15,6%, enquanto as redes associadas da Febrafar – Federação Brasileira das Redes Associativistas e Independentes de Farmácias – apresentavam aumento de 22,75% de faturamento no mesmo período.

“Não existe fórmula mágica que não seja o trabalho, para isso, a Febrafar possui uma expertise gerencial que proporciona aos associados resultados muito expressivos nos negócios, e isso se explica pelo esforço da Federação em oferecer as ferramentas mais adequadas para que as redes associadas e, consequentemente, as lojas tenham condições de conhecer seu mercado e atender às demandas, tanto da gestão quanto dos clientes”, explica Edison Tamascia, presidente da Febrafar.

Veja alguns diferenciais que proporcionam o crescimento:
Estreitando o relacionamento com o cliente – hoje, as empresas precisam de ferramentas que possibilitem a diferenciação perante o mercado, mas, com exceção das grandes redes, fica difícil para pequenos grupos desenvolverem cartões de fidelização. E foi isso que possibilitamos por meio do Programa de Estratégias Competitivas (PEC), que tem como finalidade oferecer para as farmácias uma política de preços competitiva, profissional e inteligente.

Assim, se viabiliza a concessão individualizada dos descontos, levando em consideração as características específicas de cada medicamento. O PEC também é um robusto sistema de CRM com milhões de clientes cadastrados em todo Brasil, o que permite a execução de inúmeras ações de relacionamento e gestão da fidelização.

Acesso à gestão detalhada – o Painel de Aferição de Indicadores (PAI) é uma ferramenta de gestão de resultados desenvolvida pela Febrafar, a partir da qual são monitorados constantemente os indicadores de desempenho das lojas. Após análise, são levantadas as distorções nos diversos tópicos analisados, as quais geram planos de ações individuais para correções e ajustes, de modo a adequar a operação da farmácia ao padrão de comportamento do mercado.

Valorização do associativismo – muitas vezes, os proprietários de pequenas farmácias não têm acesso a informações e novidades de gestão empresarial. E esse é o principal objetivo do associativismo, preparar as lojas para o mercado e indicar caminhos a seguir. A prática proporciona troca de informações, auxiliando na gestão das lojas e na utilização de ferramentas, além da atualização de dados de mercado. Mas para que isso tenha resultado efetivo, é preciso confiar na rede, nas ferramentas e na liderança.

Sobre a Febrafar

Fundada em fevereiro de 2000, a Febrafar – Federação Brasileira das Redes Associativistas e Independentes de Farmácias é uma sociedade civil sem fins lucrativos, regida por estatuto social, com sede administrativa na cidade de São Paulo e atuação nas principais regiões do país. Atualmente, a Febrafar reúne 49 redes de farmácias independentes em 23 estados mais o Distrito Federal. As mais de 8,9 mil lojas integradas às redes associadas à Febrafar atendem clientes em mais de 2.400 municípios.

Fonte – Maxpress – http://www.maxpressnet.com.br/Conteudo/1,845557,Redes_associadas_a_Febrafar_obtem_crescimento_acima_do_mercado,845557,4.htm



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