Redes associativistas se fortalecem na crise e avanço em 2016 foi de 12%

associativismo
Redes ligadas à Febrafar finalizaram 2016 de forma positiva, com o crescimento acima da inflação. Projeções para 2017 são positivas

 Publicada em 05/01/2017

São Paulo – Amparadas no associativismo, farmácias pequenas e médias fecharam 2016 com faturamento de R$ 9 bilhões, 12% a mais que o visto em 2015. Com modelos de negócios consolidados, a previsão é que as redes ganhem mais associados, e elevem a relevância do modelo para o varejo de remédios.

Os dados fazem parte de uma estimativa da Federação Brasileira de Redes Associativistas de Farmácias (Febrafar) e, segundo o presidente da entidade, Edison Tamascia, apesar do crescimento acentuado a expansão foi menor que nos últimos anos. “Já tivemos momentos em que crescemos muito mais. Em 2013, por exemplo, a alta foi de cerca de 17%”, comentou ele, adiantando o resultado do setor ao DCI.

A entidade, que surgiu no início dos anos 2000, engloba hoje mais de 9.600 farmácias, divididas em 53 redes associativistas. Com o objetivo de bater de frente com as grandes redesdo setor, garantindo condições diferenciadas de compra e de gestão para as pequenas, a Febrafar tem mostrado um crescimento intenso nos últimos anos e, segundo Tamascia, acima da média do mercado. “As farmácias associativistas têm apresentado, nos últimos cinco anos, um crescimento superior ao restante do mercado, e nossa perspectiva é de manter esse ritmo para o ano que vem”, afirma.

A visão do executivo é comprovada pelo estudo “O mercado farmacêutico brasileiro”, realizado em setembro de 2016 pela IMS Health. Segundo o levantamento, as redes associativistas apresentaram no acumulado de 12 meses finalizados em julho de 2016 uma alta de 13,1%, na comparação anual, enquanto o varejo farmacêutico como um todo cresceu 11,4%. Ainda de acordo com a pesquisa, as grandes redes avançaram, no mesmo período, 11,9% e as independentes 9,7%.

Espaço para todos

Diante desses resultados, a perspectiva da entidade é de manutenção da participação das redes associativistas no mercado, mesmo com a estratégia agressiva de expansão dos grandes grupos. “Tem espaço de crescimento para todos. As grandes redes têm a estratégia de crescer mais nos centros maiores. Já o associativismo busca crescimento em municípios menores, mas adequados para o seu negócio”, afirma o diretor operacional da Farmarcas, Ângelo Vieira.

A empresa administra hoje oito redes associativistas ligadas à Febrafar, entre elas a Ultra Popular, a Maxi Popular e a Entrefarma. Com desempenho ainda maior do que o restante das associadas, Vieira afirma que as oito redes devem crescer 54% em 2016 , na comparação com 2015 e na base mesmas lojas. “Em 2016 devemos fechar com um faturamento próximo de R$ 1 bilhão.”

Ele conta que um dos principais aspectos que garantiram o crescimento das lojas foi o modelo de farmácia popular adotado pela maioria das operações. “Conseguimos montar uma estratégia de negócio que é muito adequada a expectativa da população, que cada vez mais busca economizar”, diz.

De acordo com o executivo, o que permite oferecer preços extremamente competitivos é a gestão de custos da empresa, aliada a negociação forte com os fornecedores. “Temos uma gestão de custos muito rígida e eficiente. Não é só economia, é uma estratégia mesmo. A loja tem um funcionamento diferente, ela tem um layout diferenciado, mobiliário mais econômico, valorizando o autosserviço. Trabalhamos com senhas de atendimento, o que garante que a equipe seja mais reduzida”, diz.

Para o ano que vem, as perspectivas para as redes da Farmarcas é de manter um ritmo intenso de expansão, e Vieira conta que a meta é abrir pelo menos 20 lojas por mês em 2017, totalizando um mínimo de 240 no ano. Para 2018, a perspectiva de expansão é mais agressiva e a empresa espera dobrar de tamanho, passando das atuais 556 unidades para mais de mil operações

“Vamos crescer em três frentes: incorporação de novas associações; trabalho de prospecção e conversão de novas lojas para as redes já existentes; e pelos nossos associados abrindo novas unidades”, cita.

Pedro Arbex

Fonte: DCI



35 Comentários

  • I simply want to say I am new to blogging and really liked you’re web blog. Most likely I’m going to bookmark your blog . You amazingly come with very good well written articles. Cheers for revealing your blog.

  • I started creating templates, but I don’t know how to make demos in my Joomla website, for my visitors to test them..

  • What are the best websites and blogs dedicated to reading and literature?

  • Valuable information. Lucky me I found your website by chance, and I’m surprised why this twist of fate did not took place earlier! I bookmarked it.

  • MetroClick specializes in building completely interactive products like Photo Booth for rental or sale, Touch Screen Kiosks, Large Touch Screen Displays , Monitors, Digital Signages and experiences. With our own hardware production facility and in-house software development teams, we are able to achieve the highest level of customization and versatility for Photo Booths, Touch Screen Kiosks, Touch Screen Monitors and Digital Signage. Visit MetroClick at http://www.metroclick.com/ or , 121 Varick St, New York, NY 10013, +1 646-843-0888

  • Faytech North America is a touch screen Manufacturer of both monitors and pcs. They specialize in the design, development, manufacturing and marketing of Capacitive touch screen, Resistive touch screen, Industrial touch screen, IP65 touch screen, touchscreen monitors and integrated touchscreen PCs. Contact them at http://www.faytech.us, 121 Varick Street, New York, NY 10013, +1 646 205 3214

  • Thank you for the sensible critique. Me & my neighbor were just preparing to do some research about this. We got a grab a book from our local library but I think I learned more from this post. I am very glad to see such wonderful info being shared freely out there.

  • Thank you. We appreciate the link.

  • Summarize a modern debate and give your opinion.

  • There are very a lot of details prefer that to consider. This is a wonderful denote start up. I supply the thoughts above as general inspiration but clearly there are actually questions just like the one you raise up in which the most essential factor will probably be doing work in honest excellent faith. I don?t determine if best practices have emerged about such thinggs as that, but Almost certainly that your chosen job is clearly referred to as a good game. Both children glance at the impact of merely a moment’s pleasure, through out their lives.

  • Hello there, You’ve done an excellent job. I will certainly digg it and personally suggest to my friends. I am confident they’ll be benefited from this site.

  • Excellent goods from you, man. I have understand your stuff previous to and you’re just too excellent. I actually like what you’ve acquired here, certainly like what you’re stating and the way in which you say it. You make it enjoyable and you still care for to keep it smart. I can not wait to read far more from you. This is actually a tremendous website.

  • Somebody necessarily assist to make severely posts I might state. That is the first time I frequented your web page and to this point? I surprised with the research you made to make this particular publish incredible. Magnificent job!

  • Of course, what a fantastic website and informative posts, I will bookmark your site.All the Best!

  • As I site possessor I believe the content material here is rattling fantastic , appreciate it for your efforts. You should keep it up forever! Best of luck.

  • Thanks for another informative site. The place else may I am getting that kind of information written in such a perfect manner? I’ve a venture that I am just now running on, and I have been on the look out for such info.

  • Generally I do not read post on blogs, however I wish to say that this write-up very pressured me to try and do it! Your writing style has been amazed me. Thank you, quite nice post.

  • I like what you guys are up too. Such smart work and reporting! Carry on the excellent works guys I have incorporated you guys to my blogroll. I think it will improve the value of my web site 🙂

  • Only wanna remark on few general things, The website style is perfect, the content is really good : D.

  • I have not checked in here for a while because I thought it was getting boring, but the last several posts are great quality so I guess I will add you back to my daily bloglist. You deserve it my friend 🙂

  • I conceive you have remarked some very interesting details , appreciate it for the post.

  • I think this is among the most significant info for me. And i’m glad reading your article. But want to remark on some general things, The web site style is ideal, the articles is really excellent : D. Good job, cheers

  • Whats Happening i am new to this, I stumbled upon this I have found It positively helpful and it has helped me out loads. I’m hoping to contribute & help other users like its aided me. Great job.

  • I don’t even know how I ended up here, but I thought this post was great. I do not know who you are but definitely you are going to a famous blogger if you are not already 😉 Cheers!

  • Hello my friend! I want to say that this post is awesome, great written and come with almost all important infos. I¡¦d like to look more posts like this .

  • I will immediately clutch your rss feed as I can not in finding your e-mail subscription hyperlink or e-newsletter service. Do you have any? Please let me recognise so that I may subscribe. Thanks.

  • You have brought up a very fantastic details , thanks for the post.

  • Heya i am for the first time here. I came across this board and I find It truly useful & it helped me out much. I hope to give something back and help others like you helped me.

  • I¡¦ve been exploring for a little bit for any high-quality articles or weblog posts on this kind of area . Exploring in Yahoo I at last stumbled upon this website. Reading this information So i¡¦m glad to express that I have a very good uncanny feeling I came upon exactly what I needed. I such a lot no doubt will make sure to do not put out of your mind this website and provides it a look on a relentless basis.

  • I have not checked in here for a while since I thought it was getting boring, but the last few posts are good quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂

  • Wow! This could be one particular of the most beneficial blogs We have ever arrive across on this subject. Actually Excellent. I am also a specialist in this topic so I can understand your hard work.

  • You made some nice points there. I looked on the internet for the topic and found most individuals will go along with with your site.

  • Thanks , I’ve just been looking for information about this subject for a while and yours is the greatest I have came upon so far. But, what about the conclusion? Are you certain concerning the source?

  • I simply could not go away your website before suggesting that I really enjoyed the standard info an individual supply for your visitors? Is going to be back regularly in order to check out new posts.

Deixe uma resposta