Trajetória de reconhecimento marca 18 anos da rede Farma&Farma

O diretor comercial da Farma&Famra, Herivelton Ferreira; o presidente, Rivaldo Ferreira; e o gestor, Gilberto Beraldo, celebram mais uma conquista da Farma&Farma
O diretor comercial, Herivelton Ferreira; o presidente, Rinaldo Ferreira; e o gestor, Gilberto Beraldo, na sede da rede Farma&Farma

Publicado: 14/10/2015

A rede Farma& Farma, de Santa Catarina, alcança este mês 18 anos de história. Com total de 160 farmácias, a rede já nasceu com vocação de ser nacional, logo expandiu para outros estados e hoje está presente 15 unidades da federação.

Participação do presidente da FEBRAFAR, Edison Tamascia, no 1° Congresso da Farmácia Brasileira, realizado pela Farma&Farma em setembro de 2008
Participação do presidente da FEBRAFAR, Edison Tamascia (terceiro da esquerda para direta), no 1° Congresso da Farmácia Brasileira, realizado pela Farma&Farma em setembro de 2008

Com o tempo e a evolução do mercado, a Farma&Farma se tornou duas entidades com campos de atuação distintos: a Associação dos Farmacêuticos Proprietários de Farmácias do Brasil, que tem como objetivo qualificar, defender e representar o farmacêutico como pessoa física; e a Farma & Farma S/A, que age diretamente com as pessoas jurídicas, defendendo e dando suporte às farmácias e melhorando a gestão e o resultado dos franqueados. “Mudanças e novidades são frequentes neste mercado, e exige uma resposta imediata para quem é vanguarda”, afirma o diretor comercial, Herivelton Ferreira.

A estratégia trouxe frutos. O Guia de Franquias de 2015 da Revista Pequenas Empresas Grandes Negócios, da Editora Globo, reconheceu a Farma&Farma como a 4° melhor franquia do setor de Cosméticos, Perfumaria e Farmácia e 1° lugar em desempenho de rede. No ano passado, a rede foi reconhecida como destaque do varejo farmacêutico pelo Instituto de Desenvolvimento do Varejo Farmacêutico (IDVF).

Outra conquista da Farma&Farma foi conseguir pelo oitavo ano consecutivo o Selo Social por contribuir com quatro dos oito objetivos do milênio estabelecidos pela Organização das Nações Unidas. A rede fez ações para ajudar nas metas de acabar com fome e miséria; educação básica de qualidade para todos; combate a aids, malária e outras doenças; e todo mundo trabalhando pelo desenvolvimento.

Equipe Farma&Farma
Equipe Farma&Farma

Parte do reconhecimento da Farma&Farma se dá pelo empenho da rede em, desde o princípio, investir pesado em qualificação dos colaboradores, farmacêuticos e gestores das farmácias. “Nossa missão é promover a qualidade de vida sendo uma empresa de excelência no ramo farmacêutico, contribuindo para que suas farmácias atendam aos desejos e necessidades de saúde e bem estar dos seus clientes”, conclui o presidente da Farma&Farma, Rinaldo Ferreira.

Fonte: Assessoria de Comunicação FEBRAFAR

Fotos: Divulgação



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