WebFestValda reserva diversas ações de trademarketing e campanhas mais ambiciosas para 2015

Da Redação

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O WebFestValda tornou-se o grande evento que invade as farmácias a cada ano e aquece as vendas durante todo o período em que o potencial do festival é explorado. Com o atrativo dos shows de bandas famosas e oportunidades para grupos independentes mostrarem seu espaço, o evento atraiu, em 2013, mais de um milhão de espectadores via internet e já conta com milhares de seguidores na rede social Facebook.

A edição 2014 do WebFestValda, realizada entre os dias 24 e 26 de julho no Circo Voador, na cidade do Rio de Janeiro, bateu todos os recordes do ano anterior: dobrou o número de fãs na FanPage, teve 1.218 bandas inscritas e atingiu mais de 300 milhões de pessoas na internet, alcançando todas as regiões do país.

Atrelar a marca do ponto de venda a um festival cultural foi determinante para que a loja se beneficiasse da imagem positiva do WebFestValda e, consequentemente, aumentasse o giro dos produtos Valda aliado a uma positivação da farmácia diante dos olhos dos clientes, pois ela faz parte de um projeto grandioso e que busca dar oportunidades a artistas que estão iniciando a carreira, pois temos bandas do Maranhão até o Rio Grande do Sul, passando por Paraíba, Bahia, Minas Gerais, Brasília, Paraná, Santa Catarina, Rio de Janeiro e São Paulo.

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Para atingir tantas pessoas nos mais diversos lugares, uma grande estrutura foi desenvolvida pela equipe Valda, onde as farmácias contaram com um expositor exclusivo do WebFestValda, totens anunciando o festival, blocos com informações sobre o aberto de música e amostras grátis de Valda Friends e Valda Friends Gum.

De acordo com os organizadores, o WebFestValda 2015, programado para os dias 23, 24 e 25 de julho, reserva várias ações de trademarketing e campanhas mais ambiciosas. O maior aberto de música independente do país é uma referência de sucesso em todas as farmácias em que esteve presente.

Para mais informações, acesse o hotsite www.webfestvalda.com.br/2014/ ou a fanpage facebook.com/WebFestValda .

Fonte: Depto Comercial e de Marketing do Laboratório Canonne



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